The quest for the perfect name starts by putting your customer at the centre of your marketing — Starting a business is a lot of work because you must validate your offer, create a marketing channel, build up your audience, develop systems, hire staff or find contractors, figure out your supply chain, and much more… Within all this huge undertaking, most entrepreneurs overthink naming their business.

Don’t be that creepy person who invites a stranger on a holiday abroad. — I’ve got a scenario for you. Imagine you’re talking with someone who invites you on a holiday abroad with them. They can’t cover your expenses, so you’ll need to pay your share, but this person promises the trip of a lifetime. Here’s the thing, though: You just met one minute…

It’s clear — system thinking is the best thinking. — You made a plan when starting your business: sell, make money. But have you found your busy, entrepreneurial self constantly putting out fires? That’s the problem with linear thinking. In life and in business, we’re used to thinking in linear terms. A precedes B. I fuel up my car, then…

Standardise your offerings, and watch your business take off. — In business, custom equals death. These words stuck with me during a conversation I had the other day with a seven-figure entrepreneur. With just a few years under his belt of running his business, he’s already fairly brilliant when it comes to entrepreneurial strategies. It’s all about standardising, he said…

You are the architect of your business. — Walking through London is a pretty cool experience. I wandered through the city the other day, admiring the mixture of old and new buildings. As I stared up at the Tower of London, it kind of hit me: Every architect who created these structures did not actually build them. What…

Here’s how to tell, and what you can do about it. — Entrepreneurs work 100 hours a week so that they don’t have to work a 9–5. Sound familiar? You started your business so you could live life on your own terms. You wanted to pursue your own definition of freedom through using your passions and skills. But you’ve quickly found yourself…

Sometimes the fundamentals can have the biggest impact. — I have a riddle for you. What do an entrepreneur, an athlete, a president, and a couch potato all have in common? Give up? They all get 24 hours each day, no more, no less. OK, so I’m not great at riddles. But I am great at helping entrepreneurs who…

Saying ‘yes’ to every client request is keeping you small. — Sometimes you just need to say no. Saying no feels like going against your entrepreneurial nature, doesn’t it? After all, saying yes means more clients, more exposure, more work, and, ultimately, more success. Right? Actually, no. (See what I did there?) In this article, I will show you how saying…

3 Steps to identify skills that you have (and people will pay for) — Ready to start a business or a side gig, but don’t have a clue where to begin? Whether you are going to sell a service or a product, where can you find the initial clarity that will jumpstart your business? You start by looking at your current skills. …